Over the past few years, CBD (cannabidiol) and its derivatives have become, more and more, an exciting new way to think about supplements and wellness. These days, you can find CBD in coffee, in luxury chocolates, in the form of CBD cigarettes, and as gummies, oils, tinctures, and more. In other words, when it comes to wellness products and dietary supplements, CBD is the hot new product on the block, and everyone wants a taste.
Ever since the federal government passed the 2018 Farm Bill and the FDA (Food and Drug Administration) removed all hemp products with a low quantity of THC (tetrahydrocannabinol) from the list of controlled substances, the CBD market has been booming. If you’re interested in the myriad ways in which CBD can impact your health and the health of others, all you have to do is go online and see the many reviews people around the United States have written. While clinical trials on CBD products are still occurring, there is plenty of evidence that CBD helps with anxiety, depression, and even various seizure disorders. And with so many CBD supplement options out there, you don’t even have to be a smoker to enjoy the benefits. It’s pretty revolutionary.
If all this information excited you, and you think you’d like to get in on the world of CBD, it may be a good idea to set up a shop and run your own CBD supplement business. Of course, founding a supplement company takes planning and hard work. Read on for some tips to get your CBD product empire up and running.
Make a business plan.
The first thing any small-business owner needs to get their new endeavor off the ground is a business plan, and selling CBD products is no different. If you don’t understand what you’re selling and how you plan to sell it, you sure won’t be able to explain it to customers, not to mention potential investors.
A business plan should be a well thought out map of how to achieve your goals. Clarify every little detail. Do you plan to set up a brick and mortar store or rely solely on online sales? How are you planning to get incorporated? What will your budget look like, and how much outside investment will you need to bankroll the business? Who will be manufacturing your products, and how will your great product stand out from the one your competitors are selling?
All of these topics need to be addressed before you sell your first CBD cigarette. Ironing out all the details ahead of time is the best way to ensure your success in the long run.
Optimize your SEO.
Whether you choose to sell in person or online, you’re going to need a website. No reputable company can exist without an online presence these days, whether you’re selling garden hoses, software, or joints. But how can you get your site to stand out in the online marketplace? The answer is SEO (Search Engine Optimization).
Basically, SEO is the most effective way of making your website reach the top of the list when an online search is conducted. Potential buyers will not find your site if it’s on page two of their Google search results. Even if they do, you will have a lot less authority than the website that appears at the top of the search results page. That’s just the way people think these days. Even if yours is a great product with the highest quality, you still need to invest in your SEO to make a splash.
When it comes to navigating the murky waters of search results, it’s good to hire an SEO company to do the work for you. A company like Gr0 will know all about keywords, best practices when it comes to link integrity, and using the search engine algorithms in a way that will benefit your company. Gr0 has experience working with all sorts of businesses, and the Gr0 team is dedicated to making every customer they have pushed their business to the best place possible. If you’re going to exist online at all, speak to the SEO professionals at Gr0 to get advice on how to proceed.
Use product videos to show off your great product.
Whether on social media or anywhere else on the web, people love a great visual. And not just still images, either. According to a recent study, video content generates double the clicks than still, images do. That’s quite the margin, and you should use it to your benefit.
There are plenty of other reasons why specifically a CBD or hemp company should utilize video content as well. You have a double challenge—explaining to potential buyers that your CBD products and hemp products are safe and proving that you have the best CBD cigarettes around. Most people have never heard of the 2018 Farm Bill. Still, they think that CBD cigarettes and hemp cigarettes are just as dangerous as regular tobacco cigarettes, laden with nicotine. That’s not true. CBD smoke doesn’t affect people the way a traditional cigarette would. Still, more people may even be asking themselves, “What are CBD cigarettes?” Due to CBD being a new drug, you need high-quality explainer videos in addition to your marketing videos.
Product video production should not be taken lightly. As written above, having well-made explainer videos or sales videos can be the difference between reaching 10,000 or 20,000 potential buyers. With a great storyboard and high-quality transitions, the right video production can provide people with the information they need to both understand and be enchanted by the CBD products and hemp products you have to offer them. You’ll get the best CBD cigarettes into the hands of people who need them—those with epilepsy or anxiety that could feel better after a hemp cigarette or some edibles.
With video production, just like with search engine optimization, it’s a good idea to read out to a video production company instead of relying on your iPhone’s video quality. Video production services can really make a major difference in the quality of the explainer videos you’re putting out there on social media.
Invest in social media marketing.
Speaking of social media, don’t underestimate this new marketing format when it comes to reaching buyers who can benefit from the new drug you’re providing. Social media is everywhere, in all of our lives, and it’s a great way to reach people across multiple demographics. Instagram, Facebook, and the like all have systems that allow you to target specific demographics according to age, location, likes, dislikes, and many other criteria. By pinpointing your target audience, you can get your marketing videos in front of the right eyes as people scroll through their feeds.
Discuss your finished product with health experts.
CBD is widely regarded as safe if consumed in the proper dosage and context, but it is still a new drug and needs to be consumed responsibly. Make sure to get the input of doctors before launching your site. Also, let every potential buyer know that they should absolutely not be consuming any dietary supplements, not even CBD gummies or CBD oil, without first discussing it with their healthcare provider. CBD still contains trace amounts of THC, which may interact with other medications your customer is taking. Don’t take this lightly. After all, your CBD business is here to contribute to better public health, not detract from your buyers’ wellness. These disclaimers are a crucial part of doing business responsibly with your customers’ best interests in mind.
