How to Improve Your Customer Service Efforts

people in a room with computers

Your customer service is integral to your brand’s success. Whether you’re looking at an investment property in the real estate market or running a dispensary, an entrepreneur needs to use smarter tools to improve the customer experience.

It attracts investors; it can improve your cash flow, helping you rethink your business plan. However, as a business owner, it’s not always easy to see the different ways you can improve your customer service. If you’re ready to boost your standing in the market, here’s how to improve the customer journey.

Use software platforms.


If your business plan doesn’t already include a call center service or another customer service platform, you may be doing yourself a disservice. Say, for instance, you’re looking up how to launch a marijuana business. You’ve done plenty of research on cultivators and the cannabis industry, and you think you’re ready to sell medical marijuana. Not only do you need to attract customers to your cannabis business, but you also need to retain them. It’s easier to connect with your dispensary customers with an inbound call center platform and meet their needs. This can help you with your cash flow by selling more cannabis products and edibles. It’s a no-brainer for a small business.

Of course, this works outside of the medical marijuana and cannabis business sphere, too. An inbound call center platform with IVR and caller features can help someone considering an investment property as a landlord or property manager. It can help with a customer’s application process in the finance industry. It’s also a great way to connect with potential customers.

If you’re going to use an inbound call center platform, you need to choose the right one for your startup. Look for contact center software that can help you attract new business with inbound calls and outbound calls with bonus features. Try to find a platform that offers the right balance of value against costs. It’s a basic tenet that will help you choose the right service.

Source customer feedback.


Whether you’re a landlord or an investor in a cannabis business, you need to listen to your customers to make the right decisions. As a seller, it’s easy to focus too closely on the bottom line. However, if you want to improve profits and customer satisfaction, you need a more holistic picture of your performance. That’s where customer feedback can help. You can use an outbound call center to conduct surveys, offer comment cards in your store, or set up a webpage that asks customers to answer a few questions. Depending on the person, you might get some highly insightful feedback.

Once you’ve gathered a fair amount of customer data, you can put it to use. Take these customer records and look for overlap. Do several customers mention the same problem or issue? Do you notice any common threads between responses? Take these into account and see if you can find other data that supports the customer claims. A dispensary owner might make a change regarding the brands they carry. A property manager may make changes to accommodate renters. The deductions you make from customer feedback can help you expand your customer base and secure repeat business. It’s often the first step that a business owner takes toward stronger customer service efforts.

Combine various approaches.

There’s truly no one-size-fits-all approach to customer service. For your own business, you’re the best agent of change. You need to experiment until you find a combination of approaches that work for you, no matter the type of business you run. It’ll help your growth and expansion while keeping existing customers satisfied.