Over recent years, digital marketing techniques have gained prevalence, with many businesses turning away from traditional marketing tactics. According to Forbes, 82 percent of today’s consumers research products and services online, while TechCrunch reports that 79 percent of consumers shop online.
As a result, an increasing number of small businesses have started to implement digital marketing techniques like voice drops to extend their reach and boost sales. So, what are the advantages of using voice drops over traditional marketing tactics?
Promote customer loyalty
Many small businesses utilize voice drops to raise customer loyalty and create an effective strategy for reaching customers. The average household is enrolled in approximately 30 loyalty programs, but only actively use 12. This significant drop-off in loyalty program participation can be attributed to lack of engagement. Therefore, small businesses must engage consumers and encourage participation.
Calling previous customers helps small businesses to promote engagement and participation. Offering loyal customers a discount on their next visit will encourage them to return to purchase more products and services.
Businesses interested in crafting a loyalty program should consider researching their competition’s loyalty campaigns. Most businesses practice the “drip” method, which involves calling a customer once per week over the span of a few months. The “drip” method helps businesses avoid receiving high volumes of return calls at once.
Simple and cost-effective
Ringless voicemail can help your business create an effective marketing strategy without depleting their budget. Companies like Stratics Networks make it easy for businesses to create strategic and cost-effective marketing campaigns to reach new customers, boost customer loyalty, and increase sales. In fact, compared to paying postage, voice drop campaigns are less expensive and typically cost approximately 20 cents per call.
Since there are no hidden feels, no recurring billing, and no restrictions, ringless voicemail campaigns are ideal for small businesses with limited marketing budgets. Stratics Networks allows businesses to cancel anytime and send as many unlimited voice drops as time allows within your package.
Depending on the volume of calls, businesses employing voice drop marketing strategies can save thousands of dollars. Combined with full API and RVM on-demand integrations, businesses can automatically send ringless voicemail drops to prospective consumers.
In addition, ringless voicemail does not require hiring new staff and can promote agent productivity. Since ringless voicemail technology directly places a message into a consumer’s inbox, agents no longer have to interact with each individual consumer or waste time making calls. Creating a powerful voice drop campaign simply involves training and preparing your current staff to transfer and handle incoming calls.
Voice drops are non-invasive
Many consumers are reluctant to answer phone calls from unknown numbers, but are more inclined to listen to voice messages. When potential customers receive ringless voicemails, it seems like they just missed an actual phone call, creating an organic and non-invasive experience.
Since voice drops involve directly placing a voicemail into a consumer’s inbox, implementing a ringless voicemail marketing campaign can prevent your business’ outbound calls from interrupting the routine of prospective consumers. Instead, consumers can interact with your business on their own schedule. Additionally, voice drops can help your business interact with leads that might have been lost if they had been contacted using another method.
While some traditional marketing tactics can interrupt a consumer’s day-to-day life, voice drops make it easy for businesses to leave voicemails and reach a wider range of consumers. As a result, businesses implementing ringless voicemail campaigns do not face the risk of creating a bad relationship or losing potential leads.
For small businesses, digital marketing techniques can transform customer engagement, boost sales, and help to create a powerful customer loyalty program. All in all, ringless voicemail campaigns have a variety of advantages over traditional marketing tactics.